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6 Benefits of Digital Signage in a Small Business

6 Benefits of Digital Signage in a Small Business

Advertising and enhancing customer experience is always great to invest in, but when you’re a small business it isn’t as easy as 1 2 3. While the upfront initial investments seem large, there is a lot of things small business owners can benefit from Digital Signage and ROI does not seem such an unclear goal. Here we lay out the 6 benefits of digital signage in your small business.

Targeted-Advertising

image courtesy of Inflex Interactive

Digital Signage is so much easier to customize based on content. This makes targeting your audience easier and more effective. We now live in a time where most people’s natural media platform involves staring at a screen and this makes digital signage seem second nature. Dayparting content, sales promotion and adding dynamic information such as weather and traffic forecasts can be done with just a few clicks.

2. Help SMEs with Big Business Owners

Small-vs-Big

image courtesy of Linkedin

Deploying a few or even just 1 digital signage is easy and quick to manage, bypassing the many complications that may come when a big business has a digital signage platform. Having digital technology in your business premises gives customer the impression of the business being innovating, consumer friendly and technologically forward. These notions can help small business owners somehow level the playing field against big establishments.

3. Simpler Management

Simpler-Management

image courtesy of Attitudes 4 Innovation

Management is more agile in an environment such as a small business. It expands your messaging opportunity in a limited store environment. Not to metion the costs in printing and other static materials may be larger compaired to the digital signage investment in the long run. The digital Screen can also be divided in portions to show different types of information that may be more difficult if done in non-digital methods.

4. Improve Customer Experience with lesser Effort

good-customer-experience

image courtesy of Real Success.net

Digital Sigange can help reduce customer wait times, show creative ads using video and use interactive applications that will make it easier for customers to patronize your business. This can make it easier to change menu items at the right time and makes human error less likely.

5. Make it Easy to Highlight Uniqueness

Unique

image courtesy of Engage Magazine

Small businesses possess a uniqueness that’s difficult for locals to identify and business owners to send as a selling point. It is difficult for small businesses to compete with the more established companies that get more exposure. With Digital Signage and the right advertising campaign locals and customers alike will have a firmer grasp of your small business’s unique qualities and features.

6. Wider Reach with Social Media

Social-Media

image courtesy of Work Design Magazine

Increase and improve your social media presence in-store with digital signage. Most digital signage contents include a “Call-to-action” that drives people to engage with your business/brand. This part of the digital signage content can show how much your brand values customer suggestions and lets customers and other would-be customers know that your brand is socially involved.

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