ON VEHICLE VS STATIONARY DIGITAL SIGNAGE
One of the major advantages of the digital advertising is seamless. Digital Signage is now moving too fast in the market and whenever customers find your ad on a screen, it creates a more dynamic impact on them. Aside from that, Digital Signage helps your company to be known and interesting in the eyes of your targeted consumers.
But would it also be a great idea to let those advertised screen roam around your area to attract possible customers? Like, have your screen be at the back of a taxi cab and display different menus you can offer like breakfast meals and changed it during the evening to feature your dinner entrees.
STATIONARY DIGITAL SIGNAGE
If we say stationary digital signage or shall we say indoor/outdoor digital signage, it would be those ads we could see hanging around a store, hotels, restaurants and the like. Or maybe those big screens you could see on the streets, bus/train stations, etc. The advantage of this strategy is that the customers can easily get a grasp of your product or services since they are already inside the store or specific area. Their idea of your product is still fresh on their mind and they can easily be assisted. They would know what they want in real time while your ad is still on.
ON-VEHICLE DIGITAL SIGNAGE
On the other hand, we have the On-Vehicle Digital Signage. This has been a rampant way for retailers to introduce their products and services within their area without them walking around and promoting their offers. Also, images presented on the vehicular dynamic area are more likely to be eye-catching and the possibility that brands can ramp-up their messaging at times when this is most needed. It can also be driven to an event location where it will create a more vigorous experience to the audience.
FIGURING THE COST
Making a big step to promote your products and services would also require a pricey amount of budget that needs to be considered. Like any other technology deployment particularly those that require IT maintenance and facilities, this will surely cost money. But once you already have this opportunity on the market for your business, you don’t have to spend the same cost again. Maintaining your digital signage might be one of the least problems you are going to think of in the long run. Aside from it’s an eco-friendly way for you to advertise, it will also save your time to promote your next ad.