Why Digital Signage Helps Improve Internal Communication
Internal communication is a process wherein information is relay from one organizational part or member to another. It reaches all levels and units of an organization. Investing in digital signage as a way of communication enhances the performance of one’s business as workforce are highly engaged for companies to get a high level of productivity from their members and achieve high revenue with exceptional results. Here are the reasons why digital signage helps improve internal communication:
- BROADCAST AN INTERNAL NEWSLETTER
Digital screens inspire employees for social participation and open opportunities for them to engage in writing pieces for publications like an internal newsletter. An on-screen broadcast such as new product specifications and departmental announcements makes it easier to inform staffs than sending them emails that might get lost in the inbox.
- CREATE INTERNAL SOCIAL NETWORK
Digital ads can boost employee’s desire to join and participate social occasions by advertising company’s events like an annual party, promotional training or even the next night out. Building a social relationship with each other can help develop a smooth and healthy working environment.
- REGULATE AN EMPLOYEE SURVEY
Giving employees the chance to get involve and take a survey grant them the opportunity to voice out their insights then create an inclusive acknowledgment once a visual output is presented. Also, trust and honesty are given in return to the company.
- MOTIVATE HARD WORK THROUGH GAMIFICATION
Screens may be used to engage employees in different ways like using it as a recreation wherein they can play and have a healthy competition. An alternative way to entertain and at the same time, minimize work under pressure. As a reward, employee’s get a chance to win any company’s merchandise or gain recognition.
- INCLUDE SOCIAL MEDIA CONTENT
Utilize digital ads and apply social media to display national or local news, weather reports, sports scores, new trends and other public information especially if it placed in the pantry or lobby. In that sense, people may not be tempted to look at their smartphones to check these details. Programs that can boost any Facebook, Twitter and Instagram posts will perhaps make an impact to the staffs that their company is up-to-date and make a connection with their own grounds.
Communication has to start from within. Some organizations are now using digital screens to build up internal communication within the company. Since digital signage provides informal and engaging contents, it may be a factor that the management explores its creativity on how to find a way in cutting through the workload of each employee without distracting them from their responsibilities.