Why is Digital Signage a Perfect Combo for Queue Management System?
Queue management solution was made to create an organized set of customers who are waiting for their turn to be served and entertained. The traditional queue management system uses LCD screens to display any information to let customers know their waiting time. For instance, the screens you could see in any banks, retail stores, payment centers or even on airline offices. However, as advanced technology stepped in the marketing scheme of each business, digital ads has been integrated into their system. Instead of just seeing numbers and letters on the queue, they include flash videos and animations that talk about promotions, guidelines, and interactivities that even customers could engage into. Here are 3 major reasons as to why digital signage is a perfect combo for Queue Management System:
Creative way to update customers
One of the major advantages of digital signage is to manipulate relevant information real-time, and by integrating it with a Queue Management System, it would create a different communicative approach towards your customers. Instead of handing over brochures or displaying still images for advertisements, you have the option to use engaging videos – a greater chance of catching the attention of your waiting customers. Getting their attention means creating brand awareness, a vital step to increase your sale.
Speed up waiting time
By entertaining your customers using engaging and informative videos, you are speeding up the queue process. Based on research, if people are distracted from looking at their watch, time passes more quickly. If they could see changes knowing that the queue is moving, they become more patient. If you let them see what they are waiting for, they become eager to wait for their turn. With that been said, you would be able to provide a peaceful and an orderly line for your customers.
Exceptional Customers’ Experience
Waiting in line is never pleasant but by involving digital screens with captivating displays will make it bearable. Engaging screens would create a bond between your business and your customers. You can promote any interactivities like games for them or their children perhaps. Once they feel that they are not wasting any second waiting for their turn and that they feel valued and informed, it would be worth their time.